Microblogging for PR

   Twitter is a new form of social networking called micro-blogging. Twitter will allow you share your thoughts or what you are doing with your friends and family by only using 140 characters. It is a short way to stay updated in people's lives. With Twitter you have to keep your thoughts brief. Twitter is fun, but is also good for business.  It is a wonderful way to see what other people are thinking about issues and products. Twitter is helpful as a PR tool because it helps companies get to the point of their message. 

     Twitter is another way  for a company to connect with their customers by following the customer's brand. A company can respond when a customer tweets about a certain product of theirs or when their company is mentioned. While micro-blogging is still "new" to many marketers and public relationships professionals, it is quickly becoming a must need like a website. Since micro-blogs are bite-sized updates, a more intimate environment is created between the Twitter and its followers. A company that engages its audience with micro-blogging can further increase its brand awareness, which creates a stronger community.