PODCAST: How Social Media Can Benefit Corporations in Their PR Strategies

PODCAST: How Social Media Can Benefit Corporations in Their PR Strategies

In our podcast we chose to interview Cynthia Baker from Accolades Public Relations. In the interview Cynthia discusses how social media has changed the PR industry. In the interview she states that in order to succeed in the PR world you need use both traditional Public Relations methods as well as incorporating the new social media tactics. In the interview Cynthia offers insightful information about the public relations industry. I really enjoyed listening to what Cynthia had to say during the interview. I feel like I learned a lot working on this podcast project. I am glad I was able to learn from a woman who runs her own PR company. 

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Produced, Directed, Edited and Recorded: Alejandra Gonzales, Monica Hampton, Jaime Masterson, and Ailynn Skinner

00:07 INTRO: Jaime Masterson & Alejandra Gonzales

00:30: WELCOME: Ailynn Skinner & Monica Hampton, introducing Cynthia Baker

00:46: Overview of Accolade Public Relations

01:25: 1st QUESTION: What are the first steps you advise a client in entering the social media realm?

03:40: 2nd QUESTION: What is the most important social media component for companies to use

04:56: 3rd QUESTION: Who should be blogging within the company?

05:45: 4th QUESTION: Business Strategies, not just PR Strategies are incorporating social media

06:49: 5th QUESTION: How do social media plans differ between sizes of companies?

07:48: 6th QUESTION: How has social media has changed the PR industry?

10:04: OUTRO:

Music by: Ariyasamade

Song: Just Relax

Found on http://www.podsafemusic.com