PODCAST: How Social Media Can Benefit Corporations in Their PR Strategies

PODCAST: How Social Media Can Benefit Corporations in Their PR Strategies

In our podcast we chose to interview Cynthia Baker from Accolades Public Relations. In the interview Cynthia discusses how social media has changed the PR industry. In the interview she states that in order to succeed in the PR world you need use both traditional Public Relations methods as well as incorporating the new social media tactics. In the interview Cynthia offers insightful information about the public relations industry. I really enjoyed listening to what Cynthia had to say during the interview. I feel like I learned a lot working on this podcast project. I am glad I was able to learn from a woman who runs her own PR company. 

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Produced, Directed, Edited and Recorded: Alejandra Gonzales, Monica Hampton, Jaime Masterson, and Ailynn Skinner

00:07 INTRO: Jaime Masterson & Alejandra Gonzales

00:30: WELCOME: Ailynn Skinner & Monica Hampton, introducing Cynthia Baker

00:46: Overview of Accolade Public Relations

01:25: 1st QUESTION: What are the first steps you advise a client in entering the social media realm?

03:40: 2nd QUESTION: What is the most important social media component for companies to use

04:56: 3rd QUESTION: Who should be blogging within the company?

05:45: 4th QUESTION: Business Strategies, not just PR Strategies are incorporating social media

06:49: 5th QUESTION: How do social media plans differ between sizes of companies?

07:48: 6th QUESTION: How has social media has changed the PR industry?

10:04: OUTRO:

Music by: Ariyasamade

Song: Just Relax

Found on http://www.podsafemusic.com

Facebook Can be Harmful to Your Computer

  I came across this article that said Facebook was being attacked with a Koobface Worm virus for the fifth time in a span of one week. The worm has even wiggled its way onto other social networking sites. In the latest attack, researchers at Trend Micro discovered that a user receives a link that appears to be a message from a Facebook friend. After the user clicks on the link a legitimate-looking YouTube page pops up. The YouTube page is even complete with fake comments from "viewers." The video appears to come from the "friend" that sent the user the link, along with his or her name and a pulled Facebook profile photo. In order to view the video, the user is prompted to install a version of Adobe(NSDQ:ADBE) Flash Player, which is actually malicious code that unloads a variant of the Koobface worm once the user hits "install." 

People need to be careful and aware of what they open on the internet. People may think Facebook is a trusted site but even it has its faults.  

Filters and Fanatics

 Fanatics are a great new part of the PR industry. Fanatics give products and companies free PR. Some sites can be very helpful. When shows or companies are going under the fans are there to support them. The fan websites spread the word fast and can help raise money or boost the shows ratings. With the help of the fans feedback companies can change what they are doing wrong. The companies find out what they need to change by reading the fan sites. The companies then find out what the customers want fixed so they change what needs to be fixed in order to please the customer. Fan sites can really get the message about your company. People who are loyal customers really enjoy sharing their thoughts and how the company can improve. People can come together in a fan site and share stories about experiences they have had with the company. Fan sites are a great thing. The